STORY CAMPAIGN
Disrupting Workplace Ageism
How can we dismantle stereotypes on ageist workplace ideas? This series features stories of professionals defying expectations and takes a hard look at what the research reveals about real-world ageism in the workplace.
Story Strategy by Candice Quimpo
Other Credits:
Story Series Development - Story Capture and Interview - Scriptwriting - Copywriting - Production Management
This campaign was designed for Disrupt Aging, an initiative of AARP, and produced by NextDayBetter.
What does age discrimination look like — against both young or old? How might we recognize the power and importance of generational diversity and intergenerational collaboration in the workplace? We need to highlight tales centered around diversity and inclusion to humanize the internalized struggles of ageism, and the cultural and environmental factors that encourage it.
Challenge
Approach
A two-pronged content approach tackling the realities of age discrimination — looking at numbers taken from reputable research and capturing testimonies of those who are defying the shoulds and coulds of what it means to be successful, professional, and thriving in their chosen careers.
Graphics and Storified Data to Humanize Insights and Research
Story Vignettes Centering on Testimonies of Successful Professionals
Will I be too old to be relevant?
“You can do things in a different way. You can create change, conversations, and meaning.“
Hashtags don’t come with a paycheck
“The internet has allowed people a lot more freedom to create jobs and titles for themselves. So at 44, I began a new career.“
I didn’t match people’s perception of a CTO
“I started a company in my 20s and then in my 50s. In both cases, you do what needs doing, from sweeping the floor to developing new tech.“
Likes and views can't define who I am
“I know myself well enough now, so my style is all about who I am — even if someone thinks my choices are not always ‘appropriate.’ “