Looking at Numbers


Disrupt Ageism at the Workplace

Visual storytelling, through graphics, depict a relatable (and painfully familiar) situation around ageism at the workplace.

Explore the campaign


The numbers tell a story.

STATISTICS MATTER BUT IT ISN’T THE WHOLE STORY. What is the context and significance of the numbers in research and data about how ageism affects people at the workplace? We take a look at data and research and building context (or “stories”) around numbers.


SEE THE DATA GRAPHICS BELOW

WATCH VIDEOS BELOW

This story focuses on mid-career ageism as many are “ageing out” of the workplace sooner than they expect. Our graphic will show the feeling of being squeezed out of a job or position, just when one reaches the years when experience should be equivalent to having more value.

Contrary to mainstream narrative, people do not simply become obsolete as they age. Given the chance and/or the directive, older workers will rise up and upskill to continue to provide value at work, even with changing times and tech. This animated graphic portrays the fact that workers do increase their skills and training to stay relevant in their fields.

In this story, we highlight how knowledge is power when battling age discrimination in the workplace. Research shows that 69% of workers age 40 to 49 know that a federal age discrimination law exist, only 9% know that protections start at age 40. Similarly, while 74% of workers ages 50+ know that the law exist to protect older workers, only 6% know they protect workers starting at age 40.

This campaign was designed for Disrupt Aging, an initiative of AARP, and produced by NextDayBetter.