STORYTELLING CAMPAIGN
Stories for Change
This digital story campaign features census advocates connecting census participation to a wide spectrum of advocacy, including racial justice, immigration, disability, labor, and faith.
Story Strategy by Candice Quimpo
Other Credits:
Community Research - Story Series Development - Story Capture and Interview - Scriptwriting - Copywriting - Production Management
Stories for Change is a joint project between the Census Counts campaign, housed at the Leadership Conference Education Fund, and NextDayBetter.
How can marginalized communities understand that being counted means a better future with more resources and more political power? From the LGBTQ community to undocumented Latinx immigrants, marginalized communities have been undercounted in the U.S. census throughout history. The absence of in-person community events because of the COVID-19 pandemic, as well as political and social divides across America, added to the difficulty.
Challenge
A digital and downloadable story toolkit to house all the story assets that any community organizer could use to advocate for the census. Each story centers on a leader or person of influence in a hard-to-reach community and highlights their lived experience. Stories integrate how specific problems/solutions are affected by census participation.
Approach
Downloadable Story Assets to Help with Organizing Work
Animated Stories to Advocate for Visibility
It’s been a push-and-pull between being invisible and hyper-visible
“We are deprioritized in everything, down to a lack of translated material in Arabic to deal with the COVID-19 pandemic.”
No one has the power to misgender me
“The experiences and outcomes of LGBTQ+ young people who grew up in the system are underrepresented in advocacy.”
The church cannot do the job of the government
“Every person counts in the eyes of God and every person must count in the eyes of the government.”
Give people with disabilities a fair chance
“It is for us who don’t fit neatly into boxes to find the support we need to thrive.”