Asian American Courage

With anti-Asian racism and violence threatening our communities, how do we draw courage from our parents’ struggles and experiences, so we can find our own strength and find the language to share this with our children?

STORY SERIES

Story Strategy by Candice Quimpo

Other Credits:
Community Research - Story Series Development - Story Capture and Interview - Script Supervision - Campaign Development
 

Asian American Courage was produced for AARP AAPI by NextDayBetter.

In the wake of anti-Asian hate, Asian American GenXers are sandwiched in between two equally concerning matters — protecting their elderly parents while figuring out what it means to raise their own children amidst anti-Asian violence and discrimination. With anti-Asian racism and violence threatening their communities, how can they draw strength from their parents’ experience and find the language to empower their children? 

Challenge

Approach

To ignite conversations around Asian invisibility, identity, and courage as a community, we designed a story series that goes deep into the personal lives of Asian Americans. To provide context and center the Asian American community, we frame the narrative around the systemic racism that has perpetuated beliefs and value systems. To challenge the hate and despair, we tapped into stories of hope and action

Investigating Intergenertional and Intersectional Identities